Fluoride-Free Citrus Toothpaste with 5% Micro Hydroxyapatite

PRODUCT OVERVIEW:

Truthpaste Hydroxyapatite Citrus Toothpaste is a naturally formulated, fluoride-free toothpaste containing 5% (50,000 ppm) biomimetic micro hydroxyapatite, combined with organic botanicals and real citrus essential oils.

Hydroxyapatite is a naturally occurring mineral similar to the mineral found within tooth enamel and dentine. Used as part of a regular oral-care routine, this mineral-based toothpaste helps support enamel remineralisation and maintain strong, healthy teeth while effectively cleaning away plaque.

With real orange and lemon oils alongside eucalyptus, clove and cinnamon, it offers a naturally fresh, fruity alternative to traditional mint toothpastes.

WHY CHOOSE TRUTHPASTE HYDROXYAPATITE CITRUS?

• Contains 5% (50,000 ppm) biomimetic micro hydroxyapatite

• Helps support the natural remineralisation of tooth enamel

• Supports strong, healthy teeth

• Helps care for sensitive teeth

• Cleans teeth and helps remove and prevent plaque

• Supports everyday gum health

• Naturally fresh citrus flavour

• Made with real orange and lemon essential oils

• Contains organic botanical ingredients

• Fluoride-free

• SLS-free

• Free from artificial sweeteners and flavours

• Uses micro rather than nano hydroxyapatite

• Suitable for adults and children aged 7+

• 100ml jar provides approximately 3 months' use for one person when used twice daily

5% MICRO HYDROXYAPATITE

Truthpaste uses biomimetic micro hydroxyapatite – a form designed to mimic the mineral naturally present within tooth enamel and dentine.

The formula contains 5% hydroxyapatite, equivalent to 50,000 ppm, making it a significant component of the toothpaste. When used regularly as part of a good oral-care routine, hydroxyapatite helps support the remineralisation of tooth enamel and maintain strong teeth.

NATURALLY FRESH CITRUS FLAVOUR

Instead of artificial flavourings, Truthpaste Hydroxyapatite Citrus uses real orange and lemon essential oils to create its fresh, fruity flavour.

The citrus oils are complemented by eucalyptus, clove and cinnamon oils, providing an alternative for those who prefer something different from a traditional mint toothpaste.

BOTANICAL & MINERAL INGREDIENTS

Alongside hydroxyapatite, the formula combines calcium carbonate and mineral-rich bentonite with aloe vera and vitamin E.

These carefully selected mineral and botanical ingredients complement the toothpaste's cleaning action while supporting everyday oral and gum care.

FREE FROM:

Fluoride, SLS, artificial sweeteners and artificial flavours.

DIRECTIONS:

Brush twice daily. Use a pea-sized amount of toothpaste and brush for 2 minutes, taking care to clean every surface of each tooth and around the gum line.

Avoid brushing immediately after eating or drinking anything other than water, when tooth enamel may temporarily be more vulnerable following exposure to an acidic environment.

Replace the lid firmly after use to prevent the toothpaste from drying out. Keep out of direct sunlight and avoid allowing water to enter the jar to help keep the paste fresh.

Due to the essential oils contained within the formula, this toothpaste is suitable for adults and children aged 7 years and over.

INGREDIENTS:

Aloe Barbadensis Leaf Juice*, Glycerin*, Bentonite, Calcium Carbonate, Hydroxyapatite, Citrus Aurantium Dulcis (Orange) Oil*, Citrus Limon (Lemon) Peel Oil*, Tocopherol (Vitamin E), Limoneneº, Eucalyptus Globulus Leaf Oil*, Eugenia Caryophyllus (Clove) Bud Oil, Cinnamomum Zeylanicum Bark Oil, Helianthus Annuus (Sunflower) Seed Oil^, Eugenolº, Linalolº, Benzyl Benzoateº.

*Certified Organic Ingredient
^Trace ingredient (<0.1%) from Tocopherol (Vitamin E)
ºNaturally occurring in essential oils

Hydroxyapatite Content: 5% / 50,000 ppm
Suitable For: Adults and children aged 7+
Size: 100ml

Each 100ml jar lasts approximately 3 months when used by one person twice daily.