Dentist-Designed | 5% Micro-Hydroxyapatite | Fluoride-Free | SLS-Free

Product Overview

Discover a different approach to everyday oral care with Dimples English Mint Hydroxyapatite Toothpaste – a dentist-designed, fluoride-free toothpaste formulated with 5% high-quality micro-hydroxyapatite to support strong, healthy teeth and everyday enamel care.

Hydroxyapatite (HAp) is a naturally occurring calcium-phosphate mineral and a major component of tooth enamel and dentine. Dimples uses it as a biomimetic ingredient – meaning it closely resembles a substance naturally present within the teeth – to help replenish minerals at the tooth surface and support the natural remineralisation process. Read our blog post to find out more about hydroxyapatite toothpastes. 

The gentle formula also contains xylitol, hydrated silica and naturally derived mint oils, while being completely free from fluoride, SLS, parabens and artificial flavours.

With a refreshing but not overpowering mint flavour, it leaves your mouth feeling fresh and your teeth beautifully clean.

Why Choose Dimples?

5% Micro-Hydroxyapatite

Dimples contains 5% spherical micro-hydroxyapatite, selected to closely resemble the form of hydroxyapatite found naturally within tooth structure. When you brush, hydroxyapatite particles can interact with the tooth surface, helping to replenish lost minerals and support enamel remineralisation.

Supports Sensitive Teeth

Hydroxyapatite can help fill microscopic imperfections in the enamel and occlude exposed dentinal tubules – tiny channels within dentine associated with tooth sensitivity. This makes Dimples an excellent choice for people looking for a gentle everyday toothpaste formulated with sensitive teeth in mind.

Fluoride-Free

Dimples uses hydroxyapatite rather than fluoride as its remineralising ingredient, making it a great option for those who prefer a fluoride-free oral-care routine.

SLS-Free

Dimples contains no Sodium Lauryl Sulphate (SLS). Instead, the formulation uses coconut-derived glycolipids to provide a gentler foaming action and a clean-mouth feel.

Because it doesn't contain SLS, don't expect the large amount of foam produced by some conventional toothpastes – a little goes a long way.

Contains Xylitol

The formula contains xylitol, a naturally occurring sweetener widely used in oral-care products. It complements the toothpaste's everyday oral-hygiene formulation without the need for conventional artificial sweeteners.

Gentle Polishing

Hydrated silica provides a gentle polishing action to help clean the teeth and remove everyday surface staining, helping them feel smooth and clean after brushing.

Naturally Fresh Mint Flavour

Peppermint, field mint and menthol provide a naturally fresh mint flavour without artificial flavourings.

Dentist-Designed Oral Care

Dimples was founded in 2023 by dentist Dr Pippa Nicholls BDS, following more than a decade of treating patients.

After noticing the limited choice available to people who wanted a fluoride-free toothpaste while still wanting a remineralising ingredient, she developed Dimples as a science-led alternative.

The toothpaste is manufactured in the UK under strict quality-control processes.

Thoughtfully Packaged

Dimples has also considered the environmental impact of its packaging.

The toothpaste tube is made using sugar-cane bioplastic, a renewable alternative to conventional petrochemical plastics, while much of the surrounding packaging uses recyclable paper and cardboard. The toothpaste tubes can also be recycled at the roadside in the UK.

Key Features

• 5% micro-hydroxyapatite
• Helps support natural enamel remineralisation
• Formulated with sensitive teeth in mind
• Fluoride-free
• SLS-free
• Contains xylitol
• Gentle hydrated-silica polishing action
• Naturally flavoured with mint oils
• Free from artificial flavours
• Paraben-free
• Vegan
• Cruelty-free
• Dentist-designed
• Made in the UK
• Renewable and recyclable packaging
• 75ml tube

Directions for Use

Apply a pea-sized amount to your toothbrush and brush thoroughly twice daily – once in the morning and again before bed.

When used twice a day with a pea-sized amount, one 75ml tube is designed to last approximately 6–8 weeks for one person.

Ingredients

Glycerin, Aqua, Hydrated Silica, Hydroxyapatite, Glycolipids, Xylitol, Cellulose Gum, Stevia Rebaudiana Leaf/Stem Powder, Mentha Arvensis Leaf Oil, Menthol, Mentha Piperita Oil.

Product Details

Size: 75ml
Flavour: Mint
Hydroxyapatite: 5% micro-hydroxyapatite
Fluoride: None
SLS: None